Reverse mortgage origination has been one of the bright spots in mortgage lending the last few years.  While conventional mortgages have decreased in number, reverse mortgages have become more popular with an increase in origination every year.  It is no surprise that a product that does not require income or credit is becoming more popular in the current increasing lending standard environment.

Reverse mortgage lead generation has some of the same outlets as traditional mortgage marketing.  TV or radio advertising are expensive options.  Targeted mortgage data lists used for mortgage mailers or telemarketing can be effective.  There are also numerous providers of live transfers or pre generated leads.  The problem of course with buying anything that you do not generate is finding a reputable seller that maintains a high quality product.

Recently many reverse mortgage originators have begun to use online lead generation for their reverse mortgage marketing.  Numerous reports have demonstrated that internet marketing is the method of advertising  with the best return on investment.  Internet lead generation has basically three options: Create a website and promote it yourself, purchase leads from someone else’s website, or participate in a reverse mortgage directory.  Creating an effective website can require time and expertise that many reverse mortgage lenders do not have.  Purchasing internet leads has the problem of finding a reputable seller.  For these reasons  many lenders select to participate in a reverse mortgage directory.  A directory has a limited time and cost component.  Because of these features it can also be a supplement to having your own website or purchasing leads.

One question that needs to be asked before joining a directory is “What related terms is the website ranking?”  If you can do a search yourself and find the website then it may be worth adding your information or website to the directory.  A directory has the additional benefit that it can pass traffic and / or strength to your website.
If you would like to see some of the terms our site ranks for try: reverse mortgage rates or reverse mortgage information among others.  If you are interested in joining our directory follow this registration link.